Next Byte takes another Apple slice

Next Byte takes another Apple slice

Next Byte has devoured another piece of the Apple pie, announcing its foray into the Perth market with the opening of its tenth store, AppleCentre Next Byte Nedlands.

Next Byte has already commenced trading at the new store, which was formerly named AppleCentre Nedlands and was owned by Random Access.

The store has a long history in Perth and a strong name in the local marketplace. While these characteristics made the store an appealing choice for Next Byte's next acquisition, managing director Tim Kleemann said it was the store's location that was the most important factor.

"Our acquisition strategy is more to do with location than acquiring databases. To call ourselves a truly national Apple reseller, we needed to build a presence in Perth."

The Nedlands store, which is located in Perth's CBD, will be the latest Next Byte shop to be morphed into an Apple Digital Hub concept store. It will be modelled closely on Next Byte's first concept store in Sydney's CBD, which has become the benchmark for all of the reseller's 10 stores.

"The store's CBD location and floor space lends itself to a concept store," said Kleeman.

Meanwhile, Next Byte is currently negotiating the acquisition of another store. Kleemann told ARN that the reseller is planning to transform the next store into its third concept store but would not divulge any further information.

Since Next Byte decided to pull out of the now defunct group of Buzzle dealers, the reseller has gone from strength to strength, expanding its operations across the country to become Australia's largest Apple reseller business.

Despite a rocky start to the year, when Apple experienced worldwide product shortages that left resellers crying out for stock, Next Byte quickly landed on its feet, earning itself the coveted Apple Reseller of the Year award, as well as the Apple Sales Excellence award for 2002.

Kleemann largely attributes Next Byte's success to the exemplary standards it sets for its salespeople, access to a large inventory of stock and free customer training.

Next Byte offers free training for a year with every new Mac purchase plus a fully accredited Gold Level Apple Service Department, Kleemann said. "The national Next Byte system also means that there will be a large amount of products in stock that are available for customers at all times."

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