Sydney-headquartered Decimal Software is hunting for large consultancy firms with which to partner as newly-appointed chief executive officer (CEO), Paul Harapin, looks to introduce a channel model.
Decimal is an Australian Software-as-a-service (SaaS) vendor which services financial institutions. The Cloud-based company was founded in 2006 and is headquartered in Sydney, with Perth housing its research and development facility.
The vendor appointed Harapin in June, a month after he parted ways with VCE, a company he served for two years as Asia-Pacific and Japan (APJ) vice-president.
According to the new CEO, Decimal has traditionally operated through a direct model; enterprise customers would purchase the software and deploy it at their own discretion.
While he expects the likes of enterprises and financial advisors to continue purchasing through this model, Harapin told ARN his goal is to build relationships with large consultancies which work with major institutions that require specialist services.
“If you’re a financial advisor you can take the product and get going, but if you’re a bank, you obviously want to integrate the software with data, CRM, and customer information systems,” he said.
Decimal has not yet signed any partners.
Decimal operates from Sydney, and runs its R&D out of Perth. The vendor is now looking at expanding to Melbourne, as well as making a move into the US market with a San Francisco office.
While Melbourne is not high priority, Harapin has revealed Decimal will look to launch in San Francisco in 2015, although he did not provide a more specific time-frame.
He said Silicon Valley is a logical place to start its global expansion, particularly due to his existing relationships with San Francisco-based executives.
Whether the reception will be favourable remains unpredictable, although Harapin argues the company has no end-to-end competitors in the global market, which he hopes will lead to a solid start.