Building on its successful platform for monitoring the performance of IT systems, New Relic now offers a service that collects and analyzes app performance data to provide more information about how effectively businesses are serving their customers.
New Relic previewed the service, called Insights, earlier this year, and it was tested by over 6,000 New Relic customers. It is now available as a full-fledged commercial offering from the company, starting at US$250 per month.
New Relic's speciality has been in the field of APM (application performance management), which involves collecting vast amounts of operational metrics potentially useful in monitoring system performance and debugging issues.
Although New Relic hasn't traditionally pursued the market for general use data analysis software and services, it found that its customers "really wanted to use data to make their businesses better, but didn't know how to do it. They saw us as a potential vehicle for them," said James Gochee, New Relic chief technology officer and senior vice president of products.
Insights provides metrics on how an organization's Web applications and websites are being used by their customers, using operational data already collected by New Relic's software agents that are embedded directly into the Web pages and applications themselves.
Quizlet, which provides online learning tools, is one early user of the service. The company, whose website gets 20 million monthly visitors, was able to better understand how users traveled through its site and, as a result, redesigned it for easier navigation.
For the launch, New Relic also issued an app for Insights that can be run on Apple iPhones that provides access to all the metrics administrators have created within Insights.