Responding to the boom in notebook sales, accessories distribution specialist, Anyware, has signed an exclusive deal with i-Rock Technologies for its mobile computing peripherals.
The agreement will see Anyware distribute the vendor's range of mice, keyboards, USB hubs and card readers across A/NZ.
Anyware director, Garrison Huang, said the signing formalised a long-standing business relationship between the two companies.
"We always intended that Anyware would represent i-Rock's products in A/NZ," he said. "But in order for us to spend more money in promoting the products more aggressively we needed some sort of assurance and the security of an exclusive deal."
While the contract was relatively new, the distributor had already seen potential for the product range beyond its own traditional IT reseller base, Huang said.
"The product has been noticed, and will shortly be taken up by, mass merchants in Australia," he said. "It certainly has the appeal for the mass market and probably more so than the IT reseller market because of its styling and design."
In terms of technology, i-Rock was not a leading edge vendor, Huang said, but the company's focus on product presentation counted for a lot in the accessories market.
"In this space there are a lot of companies offering similar products and the competition is cut-throat, so you need design to differentiate yourself," he said.
Anyware was also continuing to strengthen its position in the peripherals space, Huang said, and had begun negotiations with headset manufacturer, Plantronics.
"We feel we can fill the gap within Plantronic's distribution in the independent PC reseller space," he said. "It has a number of gaming headsets and as VoIP becomes more popular it has a number of products for that market too.
"As a company, we are always trying to fill niches in the IT industry. Where somebody sells a notebook or PC we want to capture the opportunity that exists for supplying accessories for them."