Australian geo-location startup Geepers has appointed Twitter and Volvo managing directors, Karen Stocks and Matt Braid to its board.
The appointments coincide with the launch of its .Now app for Android and iOS devices which allows parents to monitor their children via a 'vapour trail'.
Geepers is an Australian designed geo-location technology with global application for both business and individual users.
The brainchild of serial entrepreneur David Whitfield and backed by private investors, including Internode founder Simon Hackett, Geepers uses a unique system to label and locate people, places and things with laser-like precision.
Since its 2013 launch the Geepers leadership team has focused on growing its presence within commercial organisations that need to accurately locate people, places and things.
It works in a similar way to the use of the Twitter hashtag.
Geepers chairman, Jason Allen, said the appointment of two new board members with such strong commercial and social media pedigree would help grow the business into the global phenomenon that Geepers intends to be.
In addition to growing Geepers' commercial user base, consideration has also been given to the technology’s practical use by individual consumers, with the launch of the .Now application developed specifically for Australian parents who want to keep track of their children’s real-time and recent movements via their iOS or Android mobile devices.
With their child’s agreement, the .Now application can be downloaded onto their mobile device to remotely monitor the child’s current and recent whereabouts via a location ‘vapour trail’ as seen on the parent’s own device or desktop.
Privacy settings mean that this can only be seen by the parent, or broadened to include select family members or carers who also have a Geepers’ username.
Whitfield said there were many potential uses for the .Now application, including for grown-ups who want to find fellow .Now users.
“However as tablet and smartphone ownership among children continues to grow, the .Now application is a modern day solution for the age old problem of keeping an eye on your kids and what they are likely to be doing when they are out of sight,” he said.
To reduce data usage active monitoring can be set to only monitor the time of day when the child is out of adult supervision, for example during after school hours. Actual locations can be updated manually or automatically at pre-determined intervals to give parents further control of how .Now reflects their child’s location.
The .Now application is available from the Apple iTunes App Store and Google Apps Store.