Retailer Dick Smith has partnered Quickflix in a move to exploit the burgeoning movie and television streaming market in Australia.
The partnership is the latest in a services of new alliances Quickflix has entered as part of its drive to introduce more customers to its entertainment service and support growth.
Quickflix has streamed more than 8 million movies and television shows to date and the volume streamed is growing by more than 20 per cent a quarter, according to a company statement.
A subscriber can register multiple devices to one account and watch up to three streams concurrently.
The number of new devices registered to the company increased by 25 per cent in the first quarter of 2014.
Dick Smith director, Neil Merola, said team with Quickflix was an opportunity to further the company's strategy to ensure customers had access to more market first and compettive prices.
"Our customers are technologically savvy, and keen to experience technology in a way that suits them best," he said.
"Partnering with Quickflix means more of our customers will be able to stream content whenever and wherever they like."
Quickflix founder and chief executive, Stephen Langsford, said Dick Smith was the perfect partner for the company.Read more: Dick Smith begins trading on the ASX
"We provide the leading-edge entertainment and Dick Smith provides the consumer devices including smart TVs, game consoles, computers, mobile and tablets to enjoy it on," he said.
"Dick Smith's Clever Dick support service provides the technical help necessary for our customers to select and connect their devices to Quickflix streaming so they will assist in activation and after sales too."
From today, Dick Smith customers will be given a Quickflix gift card entitling them to an introductory subscription to stream and online DVD rental valued at $47.5 for in store purchases on $100 or more.