Flash storage vendor Pure Storage has signed Southern Cross Computer Systems and Oriel Technologies to resell its new entry level and high capacity flash arrays.
The company now has about 15 channel partners across A/NZ including Harbour IT, Engage Technlogies and ACS in New Zealand.
They have also signed Observatory Crest as an Australian distributor.
Pure Storage Country manager, Nigel Peach, told ARN Oriel Technlogies would focus on virtual infrastructure, while Southern Cross would target high-end enterprise mechanical disk arrays.
"We have a particular partner Oriel technologies, which has based its market on desktop and they wanted to be the first multi-tenanted desktop-as-a-service provider," he said.
"Southern Cross has signed up to resell 'Pure' and we are really working with Southern Cross to target the high-end mechanical disk arrays."
He said Southern Cross had an "enterprise pedigree" and that they saw Pure Storage as a way of extending their reach to go after new markets in the high end.
"Partners are trying to work out in their own minds which products do they target to which market, and which solutions do they take to that market."
The signing coincides with the next generation release of the Purity Operating Environment, Purity 4.0.Read more: Deloitte reveals 2013 Technology Fast 50 winners
The new software features FlashRecover: a set of fully integrated, space-efficient replication, snapshot, and policy management services that offer protection against disaster and data loss.
Peach said the price of the 405 flash array was going to challenge hybrid disk manufacturers who believed that shuffling data between flash and disk was good enough.
"Why would you buy a hybrid array when you can buy an all flash array with sub-millisecond latency for transactions."
Peach said an ASX-listed company had also made the decision to move to all flash.Read more: Fusion-io to partner Oriel Technologies in A/NZ reseller agreement
"We are replacing all the mechanical disk at the organisation," he said.
"What we are seeing now is the uptake of the technology and the ability to have one platform that can run multiple applications and multiple databases, and multiple technologies have really allowed people to make that all flash enterprise decision."