Pure Storage unveils FlashArrays and Purity 4.0 in "watershed" moment

Pure Storage unveils FlashArrays and Purity 4.0 in "watershed" moment

Pure Storage APJ CTO: "We are building the next great storage company."

The Pure Storage FlashArray family.

The Pure Storage FlashArray family.

Enterprise flash company, Pure Storage, has unveiled new entry-level, high-capacity FlashArrays as well as its Purity Operating Environment, Purity 4.0.

The releases follow an injection of US$225 million of funds into the company in April.

The company recorded 700 per cent revenue growth in 2013 and tripled its channel reach to include a network of more than 200 partners.

Since Pure Storage announced a $150 million venture financing round August last year, it has also grown its customer base 650 per cent year-on-year and opened offices in Germany Netherlands, UK, Hong Kong, Japan, Korea, Singapore, Australia and New Zealand, as well as in major cities across the US.

The new software features a set of fully integrated, space-efficient replication, snapshot, and policy management services that offer protection against disaster and data loss.

Pure Storage CTO Asia Pacific, Michael Cornwell, said they were building the next great storage company through a 100 per cent channel strategy.

"We are investing today in the right partners and the right talent.

"We are not for sale."

The Pure Storage FlashArray more fully supports mission critical workloads and Tier 1 storage use cases, eliminating the need for enterprises to continue making investments in legacy storage solutions powered by mechanical disk, according to a company statement.

451 Research senior analyst, Tim Stammers, said enterprises were now looking for greater scalability, simplicity and efficiency from their storage solutions.

“It’s a value proposition that all-flash array solutions, such as the Pure Storage FlashArray, are well positioned to deliver – especially if they can offer lower cost of acquisition and reduce total cost of ownership.”

The new offerings cater for all sectors of the market.

The FA-405 and FA-450 FlashArrays complement Pure Storage’s current offering – the FA-420 array – with an entry-level and high-capacity solution designed to meet enterprise budget, capacity and performance requirements.

According to a company statement, the FlashArray family of products is fully expandable and upgradable, so customers can start with the configuration of their choice, and non-disruptively extend its performance and capacity as their application requirements evolve. The Pure Storage FA-400 Series product line includes:

Gartner analysts say IT managers face crucial challenges implementing a resilient infrastructure to lessen impacts of unabated terabyte growth, while reducing power and space requirements, yet accelerating data access.

"Given restricted budgets and enhanced SLAs, software that can evolve with changing needs of the data centre and the workload at hand is critical," the Gartner statement said.

"Seamlessly integrating storage efficiency and data management technologies within an enterprise solid-state appliance increases the real and perceived value of the product, and opens the door for widespread market acceptance.”

The fourth generation release of the Purity Operating environment offers disaster recovery, data protection and security features.

With FlashRecover, a native and fully integrated replication, snapshot and policy management service, Purity 4.0 was purpose-built to keep mission-critical applications running in the face of downtime.

Read more: Pure Storage sees executive shake-up

Pure Storage chief executive, Scott Dietzen, said it was a watershed moment for "Pure".

“With the FlashArray 450 and Purity 4.0, we are delivering feature parity with incumbent high end disk arrays," he said.

"Going forward, no one should deploy performance disk for database or virtualised applications – no one!

He said FlashArray costs less, and yet delivers 10 times or better performance, power and space utilisation, reliability, and simplicity of operations.

"The OpEx savings alone versus traditional disk arrays allow our FlashArray to pay for itself over its first 3-4 years in the data centre, and it’ll still have years of productive service to deliver after traditional mechanical storage has been written off.”

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Tags Pure Storage chief executiveScott Dietzenpurity 4.0FA-405 and FA-450 FlashArraysTim Stammers451 Research senior analyst

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