VMware has headhunted former Citrix vice president Sanjay Deshmukh to head up its End User Computing business in the Asia Pacific and Japan region.
He will join VMware from Citrix Systems India, where he was area vice president for more than four years.
He will report to Sanjay Mirchandani, VMware’s senior vice president and general manager for the APJ region, Deshmukh takes up his new post on May 12 and will be based in Singapore.
Before joining Citrix, he served SAP India as vice president, business user and platform group, after working as country manager for business objects software India.
During his 21-year career, he has built successful businesses in the areas of mobility, virtualisation and analytics, according to a company statement.
VMware’s EUC strategy was reinforced last month when the company launched Horizon 6.
Horizon 6 enables customers to ready their applications and desktops for the mobile Cloud era – extending access to employees on any device, anywhere, simply, securely and cost-effectively.
In late February, VMware also acquired AirWatch, a leader in enterprise mobile management and security solutions covering laptops, peripherals and wearables.
According to a company statement, VMware APJ has undergone significant expansion and today serves some 63,000 customers.
The company’s regional footprint includes a workforce of more than 4,000 and a network of 12,700 partners.