An Australian company has turned the pricing model for backup and recovery on its head, charging customers only for the data they recover.
LiveBackup is switching its pricing from the traditional capacity based pricing model to recovery based pricing model, which is designed to yield organisations potentially significant savings by shifting the pricing focus on recovery percentage, not backup.
In the recovery based pricing model, the backup and recovery costs are separated.
The two pricing elements consist of two elements: a fixed cost for Gb/month for backup capacity and the recovery cost.
This is based on recovery usage measured as a percentage of the company’s total backup volume.
This pricing model typically provides savings of about 40 percent and up to 70 percent over time, reducing companies’ total cost of backup.
LiveBackup sales director, Todd Brooker, said the new model was based on low, limited recovery costs, meaning our customers’ expenditures will remain predictable and low even as their data volumes grow.
“This pricing model is about alignment with real business value – and the real value is in recovery.”
LiveBackup’s shift to the new pricing model is a result of the backup provider’s close partnership with recovery software vendor Asigra.
The vendor introduced this new pricing model to the world’s backup market.
Asigra vice president, Eran Farajun, said, with data volumes continuing to skyrocket, the traditional backup pricing model was becoming outdated and was no longer proportionate to the business value the product delivered.
“As our strategic partner in Australia, LiveBackup is playing an important role in bringing the Asigra Recovery License Model to the backup market in this region and reducing the impact of data growth on their customers.”
According to a company statement, LiveBackup is poised to revolutionise the backup market by aligning data protection with core business values and allowing its customers to drastically reduce their backup costs.
"For enterprises, whose backup volumes are measured in tens of terabytes, the new model offers a particular benefit as they will no longer have to pay exorbitant monthly fees to protect critical business data in a secure and reliable manner," the statement said.