Australian electronics company, Soniq, is looking to take advantage of the rise of the Chinese consumer with the official launch of the company in Beijing.
The company launched its products in China with the help of Song Lei, senior business development manager, Victorian Government Business Offices.
According to a company statement the company is confident the necessary groundwork has been laid in a notoriously difficult market to break into.
Soniq general manager, Song Su, said: "On Tuesday we officially launched Soniq in Beijing," he said.
"There is a huge potential market for us in China, as well as an opportunity for our digital TV platform, Cinavision, to partner with the country's national media providers."
"Demand for our affordable, quality products continues to grow in Australia, New Zealand, India, Singapore and Malaysia. The iron is hot and China is the obvious next step for us. Watch this space."