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Apple noteooks lead the way

Apple noteooks lead the way

Apple Computer achieved its largest slice of the worldwide notebook market this century in 2003’s second quarter, according to IDC.

The company took 4.1 per cent of the world’s notebook market in the quarter — up from 3.5 per cent in the previous quarter, and 3.7 per cent year-on-year. Apple ranked as the ninth largest notebook vendor worldwide.

Apple also took 7 per cent of the US notebook market in the quarter.

IDC said worldwide notebook sales rose 22.4 per cent year-on-year in the quarter. US shipments grew 18 percent year-on-year.

The move reflects a shift to notebook computers, IDC said.

Research analyst, Ian Gibbs, pointed out that better-featured notebooks at falling prices were helping the sector grow.

“Notebooks are increasing their market share over desktop PCs in all markets”, the analyst confirmed.

In the UK, Apple took 3.8 per cent of the notebook market — its highest share yet. It grabbed 3.4 per cent in the previous quarter, and 3.6 per cent in the year-ago quarter.

It’s a massive turnaround in fortunes for Apple in the UK notebook market sector — at its lowest point, Apple took just 0.9 per cent of that market in 2001’s first quarter. Growth has been driven by Apple’s G4 PowerBooks, ramped-up iBooks, and a focus on delivering products at competitive prices.


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