German firm, Software AG, has appointed Sydney-based Stephen Keys as senior vice-president, Asia-Pacific, Japan, Middle East, North Africa and Turkey.
The announcement comes amid a raft of appointments in the APAC region to take advantage of strong growth in the big data and analytics sectors.
According to a company statement, the APAC region's growth came from strong performance in the banking, utilities and telecommunications industry sectors, with an emphasis on the increased uptake for its process automation, integration and intelligent business operations solutions.
Keys attributed growth in these areas in part to broader trends stemming from big data.
"The business world is changing. We have the ability to process, analyse and action information in vast quantities and faster than ever before," he said.
"Big Data and analytics can help a company outpace competitors, react to external events and even predict future actions.
“Big Data allows us to think smart, but Big Data and analytics combined allows an organisation to take the right action at the right time."
Keys said the Australian business was maturing with deeper customer relationships and more solutions to offer our customers on the back of five major acquisitions in 2013.
"In turn, our go to market model should also keep pace with this growing portfolio, which is why we've appointed, or promoted, a number of personnel," he said.
In other appointments, Sean Stephens has been named as Software AG Live sales director for Asia Pacific, based in Sydney. Software AG Live is a Cloud-based Platform-as-a-Service (PaaS) suite.
Michael Evans has been announced as Northern Region sales director (NSW, QLD & ACT), while Ramesh Subramaniam has been appointed as A/NZ pre sales manager.
Keys, who is also a member of Software AG's Global Extended Board, joined the company in 2006 as sales director for the enterprise transaction systems business division before taking on overall responsibility for its sales and consulting services businesses across Asia-Pacific in 2012.
"In 2014, we will continue to reach out to the market with a range of solutions and allow companies to close the gap between business and IT to create digital systems of differentiation that drive front-line agility," he said.
Last year, Keys oversaw a 40 per cent license revenue growth with Middle East, Turkey and Africa combined with Asia Pacific and Japan contributing more than 10 per cent of global revenues.