Acer has incorporated touch functionality into its latest Chromebook, the C720P.
Although there are no applications that make use of the feature, Acer Australia commercial client products head, Daniel, said it was important for the vendor to take a pioneering role.
“It’s a chicken and egg situation where developers won’t develop if the hardware platform isn’t there,” he said.
Goffredo said companies such as Acer need to “build the market” and he expects there to be more touch devices on the market over time.
One market Goffredo expects the touch functionality to appeal to is the education sector.
“The biggest issue in education is cracked screens, and the first thing you get from a touch display is a stronger screen,” he said.
Chromebooks are known as cheap alternative to traditional notebooks, and Goffredo said the screen typically forms 30 per cent of the Chromebook’s price.
The C720P utilises a 11.6-inch HD LED back-lit display with 1366x768 native resolution and 10-point touch.
Intel at the core
The C720P is Acer’s fourth generation Chromebook, and Goffredo said the product has “come a long way” since the first iteration.
“We’re not dipping our toes in the market but building upon an established building model,” he said.
Acer’s first Chromebook was ARM based, though the Australian division never launched it into the country.
Goffredo describes that first product as “more of a test” for the manufacturer, where it realised performance is needed even when just web browsing
Acer’s Chromebook became an Intel based product in subsequent iterations.
“We decided to keep our relationship with Intel with the C720P and continued with the Haswell processor,” he said.
The C720P comes with an Intel Celeron 2955U processor based on the Intel Haswell micro-architecture.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.