Flash HDD vendor Pure Storage has headhunted talent from EMC, Cisco and Violin in an executive reshuffle following a year of strong revenue growth.
Pure Storage has appointed Michael Alp as vice president of Asia Pacific and Japan to bolster its robust growth.
It has also shaken up its international leadership team, bringing in collective experience from Cisco, Veritas, EMC, Violin Memory and Commvault.
The changes include Steven Rose being named as vice president EMEA; Carlo Wolf, Director of Cental EMEA and Peter Gadd, Director of Northern EMEA.
Former VP of APAC Michael Cornwell also moves into the strategic technology leadership role of chief technology officer.
The company recorded 700 per cent revenue growth in 2013 and tripled its channel reach to include a network of more than 200 partners.
Since Pure Storage announced a $150 million venture financing round August last year, it has also grown its customer base 650 per cent year-on-year and opened offices in Germany Netherlands, UK, Hong Kong, Japan, Korea, Singapore, Australia and New Zealand, as well as in major cities across the US.
Pure Storage chief executive, Scott Dietzen, said it was testament to the company’s ability to execute and the fact that enterprise flash adoption was occurring even more rapidly than analysts predicted.
“We helped accelerate this trend by delivering the resilience, cost-effectiveness and predictable performance that enterprise customers need to deploy flash broadly,” he said.
Since its release of the FlashArray, it has introduced Forever Flash, changing the way customers purchase and maintain enterprise storage; the Love Your Storage money-back guarantee and all-in pricing for hardware and software, which adds transparency to storage ownership cost calculations.
Investec head of IT, Dave Comben, said making the move to an increasingly virtualised environment placed loads on our storage capacity that our old SAN could simply not bear.
“By changing to Pure Storage, we were able to do a number of things that simply were not possible before,” he said.
“The Pure Storage FlashArray allowed to us to replace all of our physical servers with virtual servers, which was not possible with our old SAN.
"It has also enabled us to start deployment of 200 shared desktops, which we could not even contemplate before the Pure Storage FlashArray arrived.
"We cut our hardware space requirements by 80 per cent and improved load times by 10 per cent, all of this while simplifying management and supporting up to 600 users - four times what our old system could support. Quite simply, Pure Storage has turned storage on its head.”