EMC continues mid-market assault

EMC continues mid-market assault

Storage giant, EMC, has announced a range of new Microsoft-compatible products and enhancements designed to continue its push into the mid-market.

Director of marketing for EMC A/NZ, Clive Gold, said the new offerings would be particularly relevant to the Australian market, where many companies had a small branch office in all state capitals.

He highlighted the new Celerra gateways and the NetWin 200 NAS system as the most important announcements.

The NetWin system enables users in a branch office to do storage on site but leave the backup to the IT department at headquarters. The Celerra products include an entry-level NS600S as well as the NS600G and NS600GS, which enable organisations to use SAN and NAS in a single system.

“We’ve always said the way people access information shouldn’t be a choice and never bought into the idea of [storage area network] SAN versus [network attached storage] NAS,” Gold said.

“There were two types of NAS in the market — a low-end NAS box from the corner store, based on Microsoft technology and used with a bunch of disks, or a proprietary enterprise solution bought from a NAS vendor.

“These gateways and the NetWin 200 bring what we have done in the high-end of the market to the mid-tier.”

Gold said the new products represented a huge opportunity for integrators and consultancy firms.

“Networked storage has already gained a 30 per cent market share in four years,” he said. “The cost advantages and flexibility are compelling and the expertise required to implement is where the channel comes into its own.”

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