The future of video conferencing is in the Cloud, according to Broadreach Services chief executive Matthew Griffiths.
The video conferencing specialist has just unveiled a new enterprise grade, Cloud-based video collaboration service for large organisations.
MeetSmart for Enterprise and Government seeks to address the video collaboration challenges faced by large enterprises by providing public, private and hybrid cloud video conferencing solutions that can be conducted from different devices and across multiple networks.
Broadreach chief executive, Matthew Griffiths, said there was no question that future of video conferencing was in the Cloud.
"Unlike traditional public Cloud offerings most of us are aware of, MeetSmart provides larger organisations with a fully managed, cloud-based video conferencing solution that removes complexity and allows users to quickly connect from wherever they're located using anything from a room-based system to a mobile device," he said.
Hosted within a customer's own datacentre, implementation ensures corporate security levels are maintained while retaining the benefits of simplified provisioning and monthly billing, according to a company statement.
A hybrid implementation is also available, which combines an on-premise call control platform with additional capability hosted in the public Cloud.
It provides automated provisioning, allowing users to be added quickly as business demands change.
Users can participate in calls using a variety of different devices, from in-room conferencing systems to mobile phones and tablets.
Video conferencing systems from a range of vendors can be connected without the need for an expensive and complex bridge.
This means HD quality video can now go to your phone, computer, tablet and the boardroom.
The hybrid Cloud offering combines all the benefits of the private cloud with additional capability hosted in the public Cloud.
This approach can be beneficial where an organisation wants to maintain bandwidth-intensive point-to-point video communications within their internal network while also allowing enhanced services such as mobility and BYOD.
All video calls use the Broadreach enterprise-grade MPLS network which incorporates 24 global points of presence.
Giffiths said MeetSmart will overcome the key video conferencing challenges facing large organisations."
It allows users to take advantage of the benefits of high-quality video conferencing without being restricted by technology. Cloud-based video conferencing is the future."