Distributor Conexus has scored the exclusive distribution rights to DVD back-up and recovery software produced by 321 Studios which publishes software that allows users to create back-ups of their DVD movies.
The company claims it produces software that guards against illegitimate use of DVD burners, while protecting the consumer’s right to make “Fair use” copies of their digital media.
The software includes a disclaimer at the beginning of the copied movie, a visible watermark in all DVD copies, and a block on copying any disc other than an original.
“A few years ago, we saw that DVD was going to strike our shores like a tidal wave, so we began distributing DVD burners and digital video products,” managing director of Conexus, David Murray, said.
“Now, 321 Studios is ... allowing customers to backup and repair these fragile discs. DVD burners will be the must-have peripheral this Christmas, and our mission will be to turn every one of them into a backup system.”
The vendor cites research from GfK Marketing Services Australia that shows phenomenal growth in DVD burning products.
The research company reports that the number of PCs sold through the retail channel that include built-in DVD burners was 12 per cent in the 12 months until October 2003, 15 per cent between June and August period and 20 per cent in the three months until October.