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Brocade partners Avnet in South East Asia expansion

Brocade partners Avnet in South East Asia expansion

Avnet now has an extended distributorship agreement with Brocade

Networking vendor Brocade has extended its distribution agreement with Avnet Technology Solutions to include South East Asia.

Brocade has appointed Avnet as a Brocade IP and SAN Distributor for South East Asia, spanning Singapore, Malaysia, Thailand, Indonesia and Vietnam.

A member of the Brocade Alliance Partner Network (APN) program, Avnet now has an extended distributorship agreement with Brocade from the Americas, Europe and Australia to South East Asia.

According to research and consulting firm BroadGroup, South East Asian markets will see sustained investment in datacentres with a predicted 40 percent capacity increase by 2015.

The continued growth is driven by many factors, ranging from the growth in mobile data to the emergence of the cloud and the market entry of many large-scale data center solution vendors.

Additionally, Forrester Research forecasts that the Asia-Pacific cloud computing market will grow from US$6.9 billion in 2013 to US$31.9 billion in 2020, with the region growing at a 24.7 percent compounded annual growth rate.

Avnet Technology Solutions, vice president and general manager ASEAN, Bennett Wong, said he looked forward to an expanded relationship with Brocade, which spans the U.S., Europe, Australia and now South East Asia.

“Brocade represents an ongoing OEM business partnership,” he said.

“Together, we provide integration services, as well as other channel enablement and sales support.

“This agreement strengthens the business we already do with Brocade within our OEM community.

“It also creates opportunities for our channel partners to benefit from offering Brocade solutions that address market demand in mobility, Big Data and Cloud computing.”

Under the agreement, Avnet will distribute Brocade IP, SAN and software networking products to its network of channel partners and resellers across the region, including Ethernet fabric solutions for data center networking and Network Functions Virtualization (NFV) solutions for Software-Defined Networking (SDN).

Avnet will work closely with Brocade to develop its solution support expertise and accelerate Brocade go-to-market initiatives through training, certification, partner enablement and targeted sales and marketing programs.

Both companies are also developing demo capabilities to bolster proof-of-concept activities.

Brocade head for South east Asia, Lily Foo, said chief information officers were pushing Cloud projects while keeping a close watch on new technologies such as Big Data and software-defined networking.

“The market is burgeoning with opportunities for Brocade to deliver business-critical data center solutions to meet the evolving needs of our customers, especially through our Ethernet fabric and software networking solutions,” she said.

“Avnet’s appointment is a strategic move toward deepening our footprint in SEA, and across targeted industry verticals including government, telecommunications, financial services, manufacturing and commercial markets.”


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Tags Brocade head for South east AsiaLily Foovice president and general manageraseanavnet technology solutionsBennett Wong

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