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“Mobile-defined world” impacting SMBs: Intuit

“Mobile-defined world” impacting SMBs: Intuit

Accounting software vendor expects mobile technology to bring small businesses and accounting practitioners together

Intuit has seen smartphones, tablets, notebooks and other mobile devices create a “mobile-defined world.”

Brad Paterson, APAC VP and managing director at the accounting software vendor, said this approach is empowering businesses and accountants on the go.

“With high expectations of productivity increases, nearly 40 per cent of SMBs are planning to buy or upgrade iPad and tablet technologies over the next year,” he said.

Paterson is referencing the 2013 TechAisle Australia SMB Mobility Adoption and Trends report, which also found businesses of ten or more employees have a higher planned adoption rate.

“The same report stated that apps such as conferencing, instant messaging and email are expected to continue to dominate mobile data communications,” he said.

Bridging the gap

The growth of mobile computing has already transformed certain industries, and Paterson said the same is happening between small businesses and accounting practitioners.

“The relationship between the two is deepening, as will the demand for more from their IT systems,” he said.

Paterson said the expectation now is for software to “simply work” and be intuitive.

“Application suites must integrate the products and services that address the entire small business and accountant workflow and enable better communication and collaboration,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


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Tags mobilitysmartphonesIntuitaccounting software

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