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BlinkMobile enters Europe, eyes US

BlinkMobile enters Europe, eyes US

Signs UK's Spargonet as partner, with 2015 goals for North America

Mobile enterprise application platform (MEAP) provider, BlinkMobile Interactive, has established a presence in the European market through a partnership with UK-based IT consultancy and services company, Spargonet Consulting.

The agreement will see Spargonet, a 200-employee consultancy, deliver BlinkMobile's solutions and services to government and enterprise organisations in the UK market.

BlinkMobile director and chief operating officer (COO), Darren Besgrove, told ARN the companies met at BlinkMobile's Apps World exhibit in London where Spargonet was scouting for a new platform with which to work. It had previously dealt with Irish MEAP provider, FeedHenry, but was unsatisfied with the experience.

Spargonet founder and chief executive officer (CEO), Tony Spargo, said in a statement, "BlinkMobile's success with its mobility solutions in local government in Australia has been exceptional and we look forward to working together to translate those achievements to both local government and private sector businesses."

"At the same time, the efficiency and productivity gains achieved by mobilising enterprise applications have made mobility a strategic imperative in 2014 for this market."

Spargonet jumped on board the BlinkMobile platform with two projects already in the pipeline.

The first was a proposition to sign Royal Mail for which the two have since submitted a tender.

Commenting on the move, Besgrove said, "That's a big project for a small company from the other side of the world so we are not holding out any hopes there; but Spargonet was keen and wanted to do it so we wanted to show it support."

The second prospect is for a private healthcare company which operates private hospitals. Besgrove did not disclose the name of the potential client, but confirmed, "we do not have the order or approval from the client, but we are told the project is going ahead."

BlinkMobile is currently in partnership talks with another three UK-based companies, as well as a Polish one. While unable to name them, it expects to sign at least two within the next two months.

Going global

The Spargonet partnership is part of BlinkMobile's core business model. It adds to recent moves into South America (Brazil and Chile) and South Africa through similar partnerships which gave the company a preview as to what to expect. The company also has a small play in Singapore, Malaysia, and the Philippines.

"We always built the business to be international," Besgrove said.

"There was never a goal to be the biggest fish in Australia. As long as there was enough revenue here to underpin everything we are doing - in that it pays out costs, infrastructure, and allows us to continue with research and development - we wanted to go overseas and put the same investment in the overseas market."

The UK was selected as the first point of expansion as it appears more advanced and educated in comparison to the likes of North America, according to Besgrove.

"Having got the UK moving, we want to invest a good amount of time there with more shows, conferences, and so on."

While BlinkMobile claims it has not yet discussed revenue goals and predictions for Europe due to the size of the market, it expects the business to reach the size of its Australian operations within 12 months.

"There is that much activity in Europe that I can market there every week," he said. "In the US, though, the first opportunity I have to exhibit is in September at MobileCon. I can spend money in Europe but would struggle in the US."

Nonetheless, North America is on the cards. BlinkMobile intends to return to the region in September to plant some seeds, with intent on establishing a footprint in the US in 2015. It believes that by then it will have stabilised its investment in the UK, although admits it will not quite be self-sufficient at that stage.


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Tags BlinkMobile InteractiveMEAPpartnershipmobile enterprise application platformvendorSpargonet Consultinggovernmentchannelconsultancy

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