Sharp has introduced a new online ordering system for dealers and retailers including a direct order facility that it claims has cut delivery times by 30-50 per cent.
The online system has been rolled out progressively in modules during the past six months. Features include order tracking from placement to delivery, stock availability checks, online price lists, back order reports and a catalogue where images as well as product specifications can be downloaded.
Sharp Australia managing director, Denis Kerr, said improved delivery times were the biggest gain for dealers.
“We have found that where dealers and retailers are placing orders by fax, the manual processing involved can mean a delay of up to 24 hours before it gets into the system,” he said.
“With the direct entry system an order is picked within five minutes of being placed. Time is a critical requirement for dealers and the new system is a vast improvement.”
Kerr claimed some dealers in WA had reported delivery times being slashed from five days to two.
He said the new system also benefitted the vendor because it was able to allocate staff to goods returns and other generic processing areas that require manual intervention.
“In real terms there have been no savings in headcount but we have gained advantages in processing times and productivity improvements,” Kerr said.
He estimated 95 per cent of Sharp dealers had signed up to use the system but less than half of its retail partners, who had been slow to take up B2B services.