Application delivery networking (AND) company, F5 Networks, has hired Tony Bill to execute its F5 Synthesis architectural vision throughout Australia and New Zealand (A/NZ) as managing director for the region.
Synthesis is designed to assist customers in improving service velocity and accelerate time to market “through automated provisioning and intelligent service orchestration” of Software-Defined Application Services (SDAS) throughout datacentre, Cloud, and hybrid environments.
According to F5 Asia-Pacific and Japan (APJ) senior vice-president, Christian Hentschel, SDAS – the result of a “new level of global connectedess” driven by Internet-enables devices – is the next phase in the evolution of application delivery, and a key component of the Synthesis vision.
Commenting on his appointment, Bill said, “I am joining F5 at an incredibly important time in the company’s evolution. The new Synthesis architectural vision represents a meaningful shift in the way F5 markets and sells its solutions, driving additional opportunities.”
The rollout of Synthesis promotes streamlined interactions with customers and partners through simplified business models and enhanced go-to-market strategies. A statement from F5 states that Bill’s 24 years of IT industry experience in sales, marketing, general management, and strategic acquisitions position him to support the vision.
Prior to this role, Bill spent over a decade in numerous positions at HP, including that of A/NZ Personal Systems Group vice-president and general manager. He is credited with growing the vendor’s sales revenue five-fold during the tenure.