Wellington-based provider of project and program management (PPM) tools in the cloud, Psoda, is looking for new channel partners in the Australian market.
“We currently have around eight paying customers in Australia. We want to double this in the next financial year. We are looking for partners to take us to that goal,” said Bruce Aylward, CEO and founder of the company, speaking to Reseller News.
The company has one current Australian reseller, Merewyn Partners, which covers thestate of New South Wales. According to Aylward, the company will look to add a minimum of two more partners this year to focus on the states of Canberra and Victoria.
“We would prefer to bring on partners who have a state-wide presence, because it makes it easier to co-ordinate and work with them. However, if we find that we are attracting smaller partners, who might have only single city presence, then we will have to get more to cover the same geographic area,” states Aylward.
The firm is hoping to add these partners in the next three to four months.
“We have started talking to the NZTE. We are looking forward to meeting them in the next few weeks when we are in Australia. We will be explaining to them what our partners would look like and who they might be, and leverage their existing relationships to achieve partnerships,” says Aylward.
Psoda will look to organise additional roadshows in Canberra and Victoria based on the response they get from the NZTE network as well.
On home ground, the firm, which recently confirmed a reseller in Christchurch, is on the lookout for a partner in Auckland.
“Our Channel Partner Programme was launched in 2011 and has two specific categories – self help and assisted. With self-help, the partner educates himself on the tools. Typically, this involves smaller partners with customers from the SME sector. This does not involve a lot of training upfront.
“The second category covers implementation partners. That is a much bigger type of partner and there is more of a need for training around that. The commitment is much bigger and the returns are much bigger as well,” says Aylward.
While the current partner in Christchurch is in the self-help category, they are “looking to grow into the other category.” The partner that the firm seeks in Auckland would likely be an implementation partner.
“We want our partners to become active contributors to the changes and developments of the channel programme going forward,” states Aylward.
Psoda’s Cloud-based tools, which are developed and hosted in New Zealand, help professionals manage programs, projects, requirements, testing and product development.