PowerQuest, a vendor of deployment and disaster recovery solutions, has launched an assault on the local system builder market with several offerings aimed at cost savings and differentiation.
While PowerQuest was well established amongst global tier one OEMs, the company had only recently begun to look at tailoring its offerings to the smaller system builders and whitebox builders in the A/NZ region, sales director, Greg Wyman, said.
The company has released its V2i Software Development Kit (SDK) 2.0, which aims to lower the cost of building PCs and servers by using imaging technology to replace some manual installation.
By using its imaging solution, rather than manually installing the standard operating environment (SOE) on each machine, assemblers could save “an enormous amount of time and effort”, Wyman said.
The solution can scale down to quite small assembler businesses.
The company was currently pitching to a number of potential clients, including one whose business assembles about 1000 machines a year, Wyman said.
In another initiative, PowerQuest has also launched the Profit Builder program, which will encourage system builders to bundle its V2i Protector PC and server backup solution, into their PCs and servers.
While the Profit Builder program was an opportunity for PowerQuest to seed the market with the product, it also offered system builders a compelling differentiator, Wyman said.
Under the program, manufacturers can license a limited-feature version of the V2i Protector, allowing them to differentiate themselves by offering all servers and PCs with backup and system restoration.
In addition, if customers upgrade to the full feature version, assemblers would receive a percentage of the revenue. PowerQuest was already courting several regional OEMs to the Profit Builder program, Wyman said.
He expected “very rapid” take-up.