Adam Internet has become one of the latest sponsors of the Tour Down Under. The cycling event has become the most recent sponsorship investment for the iiNet subsidiary.
Adam Internet has been supporting the southern hemisphere's largest cycling event for the past five years and this latest sponsorship deal continues that tradition. The company will be the naming rights sponsor for the sprint jersey, which is awarded to the rider who acquires the most points from the sprint sections over the event's six stages.
The Internet Service Provider (ISP), which started as a bulletin board service, operates exclusively in the South Australian market and offers the many of the same services as its parent company iiNet. These services include: broadband, television, mobile phones, data centers, business cloud and private network services.
Adam Internet Chief Operating Officer (COO), Michael Owen said the company "is committed to South Australia and we are regularly looking for ways we can be involved with our community."