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Rushed mobility efforts costly: IDC

Rushed mobility efforts costly: IDC

Almost three-quarters of Australian companies are planning to increase the mobility spend in 2014

Almost three-quarters of Australian companies are planning to increase the mobility spend in 2014, according to IDC.

A new IDC White Paper has found companies across the Asia Pacific are investing in enterprise mobility.

But many organisations' efforts are being found to be a rushed reaction to the BYOD trend and are leading to high levels of dissatisfaction and costly errors.

The paper asserts that organisations need to take a strategic view of Enterprise Mobility if they are to understand the value it can bring and implement platforms for growth, rather than point solutions to address an immediate need.

Charles Reed Anderson, Associate Vice President, Head of Telecoms and Mobility, IDC Asia/Pacific, said too often companies rush to implement basic Enterprise Mobility solutions that solve an immediate need, instead of doing the leg work required to develop a comprehensive Enterprise Mobility strategy.

“Rushed approaches have led to high levels of dissatisfaction and costly errors as companies implement the wrong solution,” he said.

“We recommend that organisations take a step back, assess their current situation and define their long term mobility goals.

“It can be overwhelming, but there are mobility experts available to guide them and provide strategic support along the way.”

The IDC White Paper ranks Australia as one of the top 3 markets (out of 11 countries) in APAC with respect to their Mobile Maturity Model, and identifies that Australia has a high level of opportunity in the next four years.

It found 74 per cent of companies are increasing their spend on mobile application deployments, platforms and application lifecycle strategies, while 70 per cent of Australian respondents report that they will increase Mobile Device Management spend in the coming 12 months.

It also found 74 per cent of Australian companies are planning to re-engineer business processes, work flows and roles to leverage mobility.

The study identifies a trend that is emerging, the Choose Your Own Device (CYOD) model, where IT departments manage the device, but provide users the choice of smartphones or tablets that they can use for work.

Under the CYOD model, there is no confusion about who owns the device and data.

IT departments are able to secure CYOD devices and as a result, provide users access to various applications and services.

Natasha Datos, Director for Enterprise and SMB, Samsung Electronics Australia, said the consumerisation of IT has been a disruptive force for IT departments in Australia.

“Australia is now in a place where ICT professionals can take control of Enterprise Mobility and deliver flexible, scalable and dynamic solutions for their workforce. The emergence of Chose Your Own Device (CYOD) and other mobility solutions are allowing organisations to address both current needs like enterprise security, application functionality and employee demand, as well as future needs like channel mobilisation.”


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Tags BYODmobilitySamsung Electronics AustraliaCYODNatasha datosHead of Telecoms and MobilityDirector for Enterprise and SMBCharles Reed AndersonAssociate Vice PresidentIDC Asia/Pacific

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