Despite growing market competition, the tablet space will remain healthy next year, according to Lenovo SMB commercial products marketing manager, Kevin Yap.
Yap bases this observation based on the local sales of its hybrid tablet and notebook, the ThinkPad Yoga.
“In 2013, we experienced some great successes in the education space when it comes to tablets,” he said.
“We expect to see this enthusiasm for tablets from education institutions to continue into next year.”
While Yap admits that the tablet market is “very crowded,” he said there are still opportunities in the consumer space for innovative products.
“That is why we launched the Yoga, our first consumer tablet in Australia,” he said.
In Lenovo’s case, the Yoga aims to stand out by addressing common gripes that consumers have with other tablets on the market.
Hybrid at the forefront
As for whether the continued popularity of tablets will kill off the PC market, Yap does not expect that to happen any time soon, or at least not in 2014.
“Tablets will continue to complement PCs in the office as well as in the home, which is what Lenovo’s ‘PC plus’ vision is all about,” he said.
Even so, Lenovo is predicting that the momentum for touch-based devices will continue well into next year.
“We had a better than expected uptake of it in the education sector, which indicates that the particular vertical is embracing touch-based products,” Yap said.
An increased mix of tablet mobile devices is also expected for the local market, which Yap said goes hand-in-hand with a stronger uptake of Windows-based tablets.
“Hybrid devices will begin to make more of a mark as businesses embrace the mobility trend, which is something we have seen this year,” he said.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.