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Burberry points to SAP as driver of ‘operational excellence'

Burberry points to SAP as driver of ‘operational excellence'

The high-end retail brand is using SAP's in-memory platform HANA to profile customers

Burberry has highlighted its global rollout of SAP as one of the main components supporting its push for 'operational excellence', as the company's revenues continue to soar.

In its latest investor relations documentation the high-end retailer said that it is attempting to drive efficiency through strategic investment, and as part of this, its global SAP platform "enables effective planning and inventory management".

In 2009 Burberry successfully completed the rollout of SAP to the entire business, which it claimed saved the company £50 million. It was also revealed last year that it is using SAP's in-memory platform HANA to run real-time analytics and profile customers.

Burberry also highlighted that it will invest approximately a third of £200 million in 2014 in IT, which it believes to be a real driver of growth across the business.

Earlier this month Burberry's outgoing CEO Angela Ahrendts outlined a number of innovative digital marketing initiatives it is using to help maintain the company's brand strength.

"While we remain vigilant about the external environment, we will continue to invest in front-end opportunities within our brand, digital and retail strategies, to drive sustained, profitable growth and enduring customer engagement over the long term," Ahrendts said in Burberry's interim results for the six months ended 30 September 2013.

Burberry's total revenue increased by 17 percent from £883 million in 2012 to £1,031 million in 2013, according to the latest results.


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