Australian Cloud software vendor IPscape has won Frost and Sullivan’s Australia Cloud Contact centre of the Year Award.
This follows the public cloud provider’s recognition by Deloitte’s 2013 Fast 50 program as one of Australia’s fastest growing companies.
IPscape chief executive Simon Burke said both awards provide independent recognition of IPscape’s growing leadership position in the public cloud market.
“In the Australian market we see an increasing demand from both SME and Enterprise businesses for public cloud solutions which is driven by a greater understanding of the benefits that can be delivered,” he said.
“For example in 2013 our deals included global brands like Publicis Loyalty. Publicis chose cloud over hosted because it reduced cost and gave them direct control over the management of their contact centre – something that many companies have never experienced before.
In June 2013 Frost and Sullivan reported that 2012 saw Asia taking the lead as the world’s fastest growing contact centre market with 8.4 per cent growth.
According to IPscape, the demand for cloud contact centre solutions was accelerating in Asia as multi-national and local enterprises looked to provide more agile customer service solutions in high growth markets.
Its partnership with Telstra Global means it is well placed to capture this growth.
It has also secured deals with BPO providers such as Flat Planet and Offshore Business Processing.
Burke said Asia would be the engine for much of IPscape’s future growth and by 2016 he expects 60 per cent of IPscape’s revenues to be driven by this region.
The continued economic challenges faced by businesses in Europe means that the demand for lower cost, zero capex cloud contact centre solutions is increasing and the company's partnership with British Telecommunications puts IPscape in a strong position to capture market leadership in markets such as the UK.
The company has just closed its second round of capital raising, which will provide significant new resources for its Australian and Asia businesses.
Frost and Sullivan's Andrew Milroy, Vice President Asia Pacific, said the key factors contributing to IPscape’s growth and differentiating factors are its public cloud-based architecture and ability to offer browser based access to a fully featured inbound and outbound contact centre solution.
"The fully cloud based model requires no new hardware or software and enables IPscape to offer customers advantages such as scalability, self-provisioning and built-in business continuity and disaster recovery planning," he said.
"These factors have made IPscape’s contact centre solution particularly attractive for organisations looking for greater flexibility, real time control and ease of use”.