What it is: It's an entertainment site set in a post-apocalyptic city where, upon entering, you choose a mission to protect your supplies, hunt for your tribe and "liberate your spirit". As you play the game it takes you through a series of Flash movies that are reminiscent of a video game rather than a Web site.
Development tools used: The site is heavily dependent on Flash Technology.
Aim of the site: The motivation behind the site is to highlight the awareness of the product, targeting 18-29 year-olds.
Who developed it: Darren Reynoldson oversaw the development of the site for United Distillers and Vintners. Freelance cartoonist Greg Richardson created the images and Spike's Andrew Bazar was the Flash generator and designer.
Development time: Two months.
Special Features: The site has a futuristic, eerie look and uses Flash technology that assaults the senses with audio and video footage. http://www.lemonruski.com