Financial advisory firm Pottinger has launched a 'guerilla analytics' team to help companies unlock hidden value in the swamp of data they wade through every day without incurring the multi-million dollar costs of Big Data.
The new strategic analytics division will enable clients to bring greater clarity to complex decisions without the delays and overheads of Big Data.
The company will draw on a decade of experience using leading edge analytical techniques and will integrate the firm's extensive track record in strategy, mergers and acquisitions, and financing advice with the skills of its team members in fields including statistics, quantitative data analysis, programming, astrophysics and economics.
Pottinger Joint CEO Cassandra Kelly said Big Data was the buzzword of the decade.
“While this blossoming field of data analytics that will undoubtedly help many organisations to better understand their customers’ needs, it’s not the whole picture - the missing piece is strategic analytics,” she said.
“The drawback of Big Data is the big annual budgets and long timeframes required to implement such initiatives.
Kelly said the division would undertake one-time exercises to provide clients with sustained commercial advantages resulting from gaining quantitative insights into risk and valuation that others simply cannot see.
Pottinger Analytics can help boards and senior executives to quantify and assess objectively the implications of uncertainties, quantitatively identify more attractive scenarios, value businesses with uncertain future prospects, identify performance metrics that impact value, and design capital structures that will stand up to real world uncertainties.
Kelly said Pottinger Analytics aimed to equip clients with the ability to navigate through uncertainty in challenging times.
“Pottinger Analytics allows us to offer an entirely new level of clarity and insight into the most complex business decisions,” she said.
“Many businesses find it challenging to make decisions in relation to overall business strategy and major capital investments, especially when there is significant uncertainty in key business drivers.
"And most organisations are swamped by more and more data in all aspects of their operations.
Kelly said these challenges could be addressed with the use of strategic analytics.
"The use of analytical techniques applied directly to helping companies and governments solve their strategic problems so that they can embrace opportunity and make decisions that properly factor in the wide range of outcomes that is possible in real life," she said.
“We have a track record in applying this unique blend of skills across all sectors and on multi-billion-dollar projects.
"Our assignments have touched the diverse range of decisions made at senior levels of corporations, from transaction strategy, risk management and asset pricing to evaluating customised insurance products and even highly granular operational decisions such as: ‘how much water should I have in my dam for each hectare of crop I want to plant?
“In this world of data ubiquity, the importance of data analytics is only going to increase."