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StorageTek dishes out dealer dollars

StorageTek dishes out dealer dollars

StorageTek claims to be reaping the rewards of a channel marketing scheme that sees the account managers at its resellers earn considerable cash incentives when selling StorageTek product.

The vendor has been running a campaign called "Gigabucks", which provides resellers with cash incentives when selling the vendor's LSI co-branded D-Series disk solutions.

Participating resellers have been sent a series of Gigabucks notes with serial numbers that are personally assigned to specific reseller staff. For any sales of StorageTek's D-Series disk systems, resellers can earn up to $1 per gigabyte of capacity sold.

For sales of systems with under a terabyte in capacity, the vendor is offering $0.50 per gigabyte. For sales over the terabyte mark, the reward moves up to $1 per gigabyte. Deals made with special pricing are excluded from the promotion.

A reseller making a sale of such disk systems into a medium or large enterprise could therefore personally pocket $2,000 for selling 2 terabytes worth of storage gear.

As a second-chance draw, any reseller participating in the scheme is also in the running to win a Sony Clie handheld computer with built-in camera.

StorageTek Australia managing director Philip Belcher said the company's marketing and channel relations staff came up with the scheme to highlight the company's exclusive distribution of LSI disk solutions in Australia.

"I think the industry and the whole economy has gone through the doldrums lately," Belcher said. "The idea with Gigabucks is to inject some fun into the job and sell more product at the same time."

Belcher said StorageTek discussed the rewards scheme with the principals of each of its most highly valued channel partners, to ensure the company was not "working around management" when dishing out cash rewards to their staff.

"The response so far has been excellent," he said. "We have increased sales and there is increased recognition of the StorageTek and LSI partnership among our partners."

The marketing scheme ends on November 31.


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