Cloud-based security solutions vendor, Webroot, is taking a new path in its Australian business expansion with the appointment of local company, Bluechip Infotech, as its new distributor for the market.
Webroot Asia-Pacific (APAC) managing director, Crispin Kerr, told ARN that Bluechip was selected for its reach into the small to medium business (SMB) focused partner community, as well as the education and retail sectors.
"We needed a distribution partner who shared our vision, and Bluechip was selected based on its dedication to providing the best solutions and service, and their strong reseller network," he said.
"[It] was highly recommended by many partners Webroot has already been working with and vendors it represents. Bluechip also showed a significant desire to take Webroot to market and leverage the Webroot solution set to substantially grow its own business."
Kerr also claims Bluechip will be able to articulate Webroot's differentiated solution set to partners and customers, which will then enable resellers to benefit from the vendor's high renewal rate with recurring revenue streams.
This new partnership follows Webroot's termination of its contract with its former Australian distributor, Vadis Systems, which was not progressing the way in which the vendor had hoped.
Webroot initially signed Vadis - a value-added distributor (VAD) of security and storage products - about 11 months ago.
"The purpose of partnering with any distributor is that we had significant momentum in the managed services provider (MSP) space and so the channel staff we have were very focused on that segment, moreso than signing up value-added resellers (VARs) and systems integrators (SIs)," Kerr said.
"The situation is that [Vadis] was unable to take our business to market the way we originally hoped."
The termination will officially take effect from November 15.