Harbour IT has become the first Gold partner for US-based start-up flash storage vendor, Pure Storage.
It has also taken the wrappers off its premium Cloud offering called Pure Cloud, that will be using Pure Storage coupled with Tier 1 Cisco UCS/Nexus 7000 infrastructure and hosted within the Equinix data centre.
Harbour IT said it undertook an extensive evaluation of storage technology in the market before siding with Pure Storage.
Harbour IT managing director, Craig Bishop, recognised the requirement for fast access to applications and large amounts of data was becoming critical to the productivity and success of many businesses.
This comes on the back of Pure Storage’s plans to expand into the Australian and New Zealand markets, officially opening its Sydney and Melbourne offices.
To lead the local charge, the vendor hired Nigel Peach as its A/NZ country manager.
It has also signed Observatory Crest as its A/NZ distributor and a number of reseller business partners across Brisbane, Sydney, Canberra, Melbourne, Wellington and Auckland.
Peach has previously held leadership positions at EMC and Data Domain.
Pure Storage president, David Hatfield, said the company’s decision to expand into A/NZ was driven by the fact the two countries were the most virtualised enterprise markets globally.
Peach said it will be looking to work with value-added partners in the local market, and it was keen on targeting three areas such as the VDI, database and private and public Cloud arena.
“There’s a huge commercial opportunity for flash storage in the market,” he said. “The transformation to flash for partners is about giving customers a lower cost and higher performance solution, but in order to take it on, there will be a whole range of services that partners can offer around it.”
Peach said partners that have an IaaS play, have the opportunity to offer a differentiated service in terms of a low latency Cloud offering.
It has a partner program in place called P3 offering demand generation and sales tools, demo gear and rewards for selling its FlashArray. It is made up of three tiers; Gold, Silver and Authorised.
Gold and Silver partners earn greater benefits and rewards as they achieve sales and technical accreditations, participate in demand generation marketing programs and deliver pre and post sales customer value-add services.
In August, Pure Storage landed $US150 million funding round with top tier public market investors, marking the single largest private financing event in the history of the storage industry. This brought the company’s total investment to $245 million.