Pexip enters Australian market

Pexip enters Australian market

Graham Williams has joined the board to help the vendor set up its global presence in software-based video conferencing

Software-based video conferencing vendor, Pexip, is making its mark in the Australian market with the appointment of industry veteran, Graham Williams, as a member on the board of directors.

Williams was previously the managing director of iVision, and oversaw its acquisition by Telstra. He will helping to shape Pexip’s global expansion particularly in Australia to fill the growing demand for scalable video conferencing offerings.

The vendor will embark on a channel approach to expand its presence in the local market.

“We’re going to be very selective about our channel partners we approach. We’ve been flooded with interest from the partner community in the past few months,” Williams said.

In the next month it will be appointing an Australian country manager along with engineering staff.

“Over time, customers have become frustrated with hardware based solutions that are expensive to purchase and maintain. This restricts enterprises’ ability to scale videoconferencing effectively,” Williams said. “The current growth of videoconferencing usage inside enterprises is being driven by Web-based, iOS and Android applications that sit outside of the conference room and this growth is being further accelerated by the increasing adoption of “bring your own device” policies in many workplaces.”

Pexip Infinity allows organisations to distribute software across their IT infrastructure so every individual can have their own personal HD video, audio and mobile virtual meeting room.

The mobile application provides conference participants with a consistent interface where they can control conferences and view presentations from their own device.

Pexip was founded in Norway in 2012 by some of the founders of Tandberg.

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Tags TelstrasoftwareVideo ConferencingiVisionPexip


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