Datalogic to bring on new partners in reseller program

Datalogic to bring on new partners in reseller program

Datalogic is set to launch an "ease of business" reseller program to facilitate new products and changing form factors

Data capture device manufacturer, Datalogic, is set to launch a comprehensive reseller program as the company’s technology changes with the proliferation of smartphones and tablets.

The company, which provides data capture devices to one-third of the world’s supermarkets and relies heavily on integrators, will launched a range of new technologies to deal with the changing trends and form factors in early 2014.

It will also launch its “ease of business” program to coincide with the launch in the next three to six months.

Datalogic managing director A/NZ, Tony Ignatavicius, who has been with the firm for nine months, told ARN it was looking for new partners to deal with the “disparate” environment, the changes that come with mobility and the domination of iOS and Android platforms on personal mobile devices.

He said we would see a trend where clients need specific devices for specific needs.

“You are going to have different applications out there and as a valuated reseller, developing these applications, you to be prepared for a disparate environment as you forward,” he said.

“The key thing is for valuated resellers who are selling these types of applications is that you need to look at how you can develop these applications in a way that is device agnostic.”

Ignativicious said his firm would launch form factors that resembled smart phone and tablet based devices on a ruggedisedAndroid platform in the first quarter of 2014.

“As a vendor we are moving with these customer requirements.” He said. “But there will still be a need for these traditional devices that customers will continue to buy and windows based platforms will still be the prominent platform that they will use for those sorts of applications.

“For the channel it’s important they understand where these trends are going and how that affects technology and the products that they are selling.

“So what we are doing more and more is to work with resellers to train them on our products.”

He said the company would package up a comprehensive reseller program in the next three months.

“Resellers can come on board and understand quickly what they need to do to avail themselves of a comprehensive channel program which includes improved margin, co-marketing, special pricing for projects, accreditation,” he said.

“That’s a very important part of being a vendor that really relies on the channel to get its products to our customers.

“We have been working with a core group of resellers for a very long time are now we are bringing on new partners,” he said.

“The new types of partners we are looking at bringing on are really those with integration expertise.”

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