Audio communications hardware vendor, Plantronics, has boosted its Connect Partner Program with the addition of an online portal and rewards system to enable resellers to add value to their business.
The Connect program was launched about seven years ago, and was originally created to provide partners with incremental pre-sales support, technical support, email bulletins, and advanced information on product releases and the like.
Plantronics Australia and New Zealand (A/NZ) managing director, Graeme Gherbaz, told ARN the introduction of Connect University and Connect Rewards follows global channel meetings where the vendor discussed best practices and top priorities with its resellers.
The Connect University online portal is being launched on the back of feedback from partners that said they wanted greater opportunities for training and certification. The portal contains a range of module-based online tools which can be accessed at any time, and are available in bite-sized components for time-efficiency; resellers can complete a few within a smaller timeframe, rather than being forced to commit a half-day to certification.
Gaining accreditation allows the partner to become a specialist on both the individual or company level.
Gherbaz claims the key benefit of University is that it gives partners a differentiator, enabling them to become a customer’s trusted consultant rather than a box-pusher.
Connect Rewards is a point-based rewards system intended to encourage Plantronics engagement by granting points for Plantronics-related transactions, event and webinar attendance, and other activities. This initiative is also intertwined with University in that achieving accreditation can result to rewards.
Plantronics' Australian distributors are Auroz, Anixter, CommsPlus, and Express Data. New Zealand is taken care of by Atlas Gentech. Eighty per cent of the vendor's business relates to B2B transactions, which go solely through the channel.