Tardis becoming Meridian IT Australia as part of global alignment

Tardis becoming Meridian IT Australia as part of global alignment

Believes the new structure will promote its vendor agnosticism

Australian systems integrator (SI), Tardis, will be known as Meridian IT Australia from October as it renames and rebrands to align the business with its international parent company, Meridian Group, by which it was purchased in 2007.

The move is part of Meridian Group’s decision to “act like a global organisation as opposed to individual local organisations,” Meridian IT Australia country manager, Stephen White, told ARN. As a result, further Meridian Group companies will adopt the Meridian IT name moving forward.

According to White, the new name will allow Tardis to be recognised as a vendor agnostic SI, rather than an IBM-only business.

“The Tardis brand has been around for a long time,” White said. “Everyone has associated Tardis with being an IBM-only partner. It has had its kudos over the past years, being IBM’s top partner, but we are more than that.”

“Having the name change gives us the ability to demonstrate that more. It allows us to tell client we are VMware, NetApp, Microsoft, and so on, and really drive at a more global level.”

White said the key opportunity for Meridian IT Australia lies with its primary distribution partner, Avnet, with which the Meridian Group has a strong partnership in the US. As part of the new structure, the local business gains access to a common platform from which to purchase.

For example, while Avnet distributes NetApp in the US, it does not carry the vendor in the local market. The global alignment therefore creates that availability. Tardis also deals with Ingram Micro and SAN Systems in Australia, but to a lesser extent.

With the decline in the traditional infrastructure space, Meridian IT Australia’s six to 12-month roadmap will see it take advantage of opportunities in Cloud and leasing, according to White.

“I think Cloud [is a big market opportunity] because of our offerings,” White said. “Also leasing because Meridian started as a leasing business and that is its foundation. We are looking at piggy-backing from that as well.”

“If I look at the Meridian Group portfolio, there are a whole bunch of things we do not do. Clients want you to be vendor agnostic, so the opportunity for us is there.”

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Tags MicrosoftHPVMwaredistributorAvnetvendornetappTardisrebrandingsystems integrator (SI)Meridian IT AustraliaMeridian Groupleasing


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