When it comes to the market and working with channel partners, the dynamic is even more local in Australia.
McAfee worldwide SMB senior vice-president, Bill Rielly, has observed this after working with SMBs and partners in several global markets.
“In all of the markets I have operated in during my career, the SMB and partner dynamic in Australia is local,” he said.
While Rielly admits that the local dynamic exists in the US, he said it is more pronounced here.
“In the US, we have the really large resellers, and here it is much more a long tail ecosystem,” he said.
Despite the size difference between the Australian and US markets, Rielly said threats faced by SMBs are similar in that they come from all over the world.
“Business owners in Australia have to be as vigilant as anyone else,” he said.
When McAfee looks at the speed at which Australian companies are consuming online services, Rielly said it is actually a little bit faster than what the security vendor sees in the US.
“That’s not to say there isn’t a lot of US businesses consuming these services as well, as they are,” he said.
“There is a large consumption of online services and models in both markets, so they have to be protected in that new environment.”
The worldwide threat
Based on the products SMB customers buy from McAfee, Rielly said the Australian market is more aligned with the UK, Germany, and Western Europe overall.
“When I look at the threats and the attitude towards protecting themselves, Australia, Europe and the US are at the point where folks are really starting to wake up,” he said.
Although Rielly said there is still a tipping point that hasn’t been reached, he said it is “front page news everyday.”
“As people absorb that these threats are real and they can have a negative impact on their business, not just that it is an inconvenience, but that it could put them out of business,” he said.
“That is a reality that is sinking in all these markets.”
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.