Channel marketing and communications software company, TechnoPlanet, is approaching the Australian market with intent to grow resellers’ business by 30 per cent over the next 12 to 24 months, marking anything below as failure, according to company president, Julian Lee.
Lee spoke with ARN at the company’s inaugural VARTrends event in Sydney, revealing TechnoPlanet is currently working towards signing partnerships with around 300 resellers, including value-added resellers (VARs) and managed services providers (MSPs).
According to Lee, TechnoPlanet intends to achieve the figure through an initial evaluation process to identify what local businesses are doing and why.
“We are consulting with VARs to see where they need to go, and how they will get there,” Lee said. “Based on that, we determine the mix of products we will push forward.”
Thus far, TechnoPlanet has identified at least six to seven primary areas in which it needs to invest. At the top of the priority list is professional service automation in order to generate initial momentum to develop resellers’ business.
This will be followed by an ecommerce solution to enable partners to connect in real time with distributors to develop accurate quotes, alongside customer consultation basics.
While it is looking to ultimately win clients in Australia through its VAR Office Suite software, TechnoPlanet is not looking to displace existing solutions.
VAR Office Suite is comprised of more than 20 connected solutions designed to help VARs build their business by leveraging the Internet through business to business (B2B) and business to consumer (B2C) ecommerce, m-commerce, e-procurement, and more.
“We do not want resellers to drop what they are doing, but do things that will move the needle on their business, and not tell them what they can or cannot do,” Lee told ARN . “It comes down to whether we can help the reseller.”
“I do not care about what other solution [resellers] set up. I do not care if it is a HP or Lenovo brand. It is about what they can do to the technology in order to move their business.”
According to the company’s website, resellers “do not have to use the full VAR Office Suite,” but can instead deploy components and add to existing solutions.
Evaluations will be accompanied by education resources for resellers to inform partners of TechnoPlanet’s goals and roadmap; “if [resellers] do not get it, we cannot do anything at all.”
These will be available in the form of webinars which will be hosted weekly, and can be joined whenever and however resellers prefer. Partners can invite their teams to attend, as well as customers.
Lee also said face-to-face sessions are in the pipeline, although further details are yet to be decided upon.