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Cellnet to distribute Belkin products

Cellnet to distribute Belkin products

Cellnet has picked up a new Australian distribution contract with US vendor, Belkin.

The distributor's IT Wholesale division will now carry Belkin's range of wireless accessories, cabling, power protection devices and network and broadband sharing products.

The new range would be a nice match against its own CE offering, Cellnet managing director, Stephen Harrison, said.

"Belkin has a good range of peripherals, particularly on the Apple-side of things, and it complements the rest of our range," he said. "It also has a pretty good name globally and is building a strong presence in Australia so it was a positive thing to do between the two companies."

Previously, Belkin was exclusively distributed in Australia by Ingram Micro.

The decision to further add Cellnet came down to an attempt to secure future opportunities, Harrison said.

Belkin managing director and APAC VP, Mike Bell, said the company hoped to sustain growth rates of 50 per cent per year as a result of the new distribution deal.

Despite Ingram gaining a wider customer and market base thanks to the merger with Tech Pacific, Harrison said he was not worried about performing against the bigger entity.

"We are being a little bit choosy on what we do and I also like to think that we are a bit stronger in the retail space than Ingram/Tech Pac," he said.

The deal with Belkin, Harrison said, tied into Cellnet's broad-based strategy.

"Because of this approach we have had some pretty decent growth in the IT space in the last few months and have been helped by [the uncertainty around] the Ingram/Tech Pac merger," he said.


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