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Sony unveils new Aiwa-brand products

Sony unveils new Aiwa-brand products

Sony unveiled its marketing strategy for new Aiwa-branded products Wednesday.

Sony, which merged with Aiwa last month, plans to retain the image of Aiwa products as low-price, easy-to-use audio devices when it begins launching new products, with a new Aiwa logo, for the Japanese market in February, said Masaru Hirauchi, president of Aiwa Business Center at Sony, at a news conference in Tokyo.

The first of Sony's Aiwa-branded products to be launched in the Japanese market will be three CD/MD (MiniDisc) mini component systems and a personal MD player. All of these will be equipped with Sony's Net MD function, which allows audio data to be transferred from a PC to a recorder at 32X speed with a USB (Universal Serial Bus) cable.

Audio devices such as these are expected to account for about 80 percent of the Aiwa-branded product line-up, and Sony also plans to release Aiwa-branded digital still cameras in the future, Hirauchi said.

Outside Japan, new Aiwa products are expected to appear in North America and Europe in March, Junko Sato, a Sony spokeswoman, said.


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