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Alloys buys print distie Integrex Systems

Alloys buys print distie Integrex Systems

Acquisition expands Alloys sales and logistics capabilities beyond Melbourne to include Sydney, Brisbane and Adelaide

Melbourne-based print distributor, Alloys, has acquired Brisbane-based print distributor, Integrex Systems, for an undisclosed sum.

Alloys CEO, Paul Harman, said it expands its sales and logistics capabilities beyond Melbourne, to now include Sydney, Brisbane and Adelaide.

“We’ve sold nationally, but we haven’t had the full capability to support those geographies as well as we’ve liked. We had a Sydney sales office, but not a distribution facility there and we’ve continued to make sales into Queensland, but shipping out of Melbourne. This gives us expanded reach and time to market for customers,” Harman said.

“There aren’t a lot of distributors making an increased investment into print, at Alloys we wanted to provide the SME channel with a really focused, specialist distributor in print and to do that, we needed to expand our presence to allow us to deliver our services.”

The acquisition will see Alloys add Brother as a new vendor to its line-up, and also pick up HP in the general office space.

“In the general office space, Alloys has relationships with all the key vendors now,” he said.

Harman said there were some good synergies between the two companies and in the short term, both businesses will run as independent brands. The first phase of its integration plan is to have a shared services platform between the two businesses.

“We’re not in a rush to remove either brand from the marketplace at this stage. We want to make sure that we generate a single culture that resonates with what we’re trying to do in the market,” he said. “Both brands have some strong brand equity and we want to make sure that in collaboration with our team, customers and vendors, that we come up with a single focused distributor.”

Alloys has about 60 staff and Integrex has about 25 employees. Harman didn't rule out further acquisitions down the track.

“We’re continuing to expand our capabilities in those geographies and we hope that we can generate new recruitment opportunities,” he said. “We’re continuing to invest in both the print and integrated technology market.”


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Tags PrintersAlloys – The non-traditional distributoracquisitions

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