Security vendor, FireEye, has announced a new global partner program called Fuel.
The new program is designed to enable its value-added resellers, solution providers, and alliance partners to become trusted security advisors to organisations while accelerating their opportunities in the threat protection market.
It provides them with tools and resources, targeted sales incentives, as well as technical sales and marketing programs.
Program elements are designed to provide significant opportunities for partners to grow their business at every stage of the sales cycle, from initial engagement through deployment and delivery of their valued services to enterprise customers.
Fuel partners will also receive technical guidance, sales alignment, enablement, and competitive financial rewards.
Some of the FireEye Fuel partner program highlights include deal registration for partners investing and executing at the highest levels of the Fuel program, in addition to additional benefits on new customer engagements; Marketing Development Funds (MDF) Program for driving key demand generation and thought leadership activities; and market education.
FireEye chairman and CEO, Dave DeWalt, said the FireEye Fuel partner program better serves a growing ecosystem of partners that rely on the FireEye threat protection platform.
“FireEye has partners that cut across every vertical and region and provide services and support. The Fuel Partner Program enables them to broaden their market services offerings and protect their customers’ critical data, intellectual property, and networks against advanced malware, zero-day, and targeted APT attacks,” he said.