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Onyx Increases Customer and Partner Traction in Asia-Pacific

  • 12 August, 2003 14:33

<p>Onyx Increases Customer and Partner Traction in Asia-Pacific
Onyx Lands New Customers in China, Signs Key Partnership in Korea</p>
<p>SYDNEY, Australia, 12 August - Onyx® Software Corp. (Nasdaq: ONXS), worldwide leader in successful customer relationship management (CRM), continues to gather momentum in the Asia-Pacific region. A focused partner strategy and leading technology are yielding increased presence across the region marked by successes in new markets and the addition of new customers in existing markets.</p>
<p>New customers added in China
Since establishing a formal partnership in late 2002, Onyx and North 22 Solutions Ltd. have garnered momentum in penetrating the growing CRM market in China. Most recently, Onyx/North 22 secured a series of new customers adding Crystal Digital and China Eagle to its growing list of clients in this market. Crystal Digital is the largest computer graphics development and application company in China and China Eagle is a national non-banking financial institution, with registered capital of RMB 1.5 billion and one of the top ten stock brokerages in China.</p>
<p>“The combined team of North 22 and Onyx has made substantial progress in the Chinese market,” said Alex Chu, Group Senior Vice-President at North 22. “In a very short period of time, we have fully localised the Onyx CRM products into Simplified Chinese, implemented Onyx at our technical service subsidiary and trained a large number of our consulting professionals. As a result of this investment, we are able to offer our clients a flexible, cost effective CRM platform with the domain expertise to ensure the solution meets the client’s specific business needs.”</p>
<p>Partner agreement marks official entry into Korea
Onyx also recently expanded into the Korean market with partner WIZ Information Technology. WIZ IT, one of the major independent system integrators in Korea, signed a reseller agreement with Onyx that allows WIZ IT to sell and service Onyx products in Korea. The signing ceremony on July 8th, hosted jointly by Onyx and WIZ IT, officially marked the start of the partnership and was attended by over 200 guests.</p>
<p>“We believe a strong CRM player like Onyx fills a particular void in the Korean market,” said Lee Jeong Kun, President of WIZ IT. “We see a big need that isn’t being met. Currently most of the CRM providers in Korea are either high-end ERP-based enterprise solutions or low-end niche Korean vendors that only provide a piece of the overall solution needed. Many of our clients are looking for an established CRM vendor with a full-functional CRM offering that is flexible and deploys rapidly. Onyx is that solution and we look forward to taking advantage of the market opportunity in Korea.”</p>
<p>Onyx’ formal entry into the Korean market comes on the heels of a successful implementation at Amway Korea. Over 300 employees at Amway Korea are using Onyx CRM for sales and marketing automation, campaign management and customer service. The company’s goal is to maintain a high level of service and deepen relationships with its independent business owners (IBOs) and therefore increase profitability per IBO by tracking their performance and dedicating resources to them.</p>
<p>One of the key focus areas of the Amway implementation was customer service. To maximise efficiencies, Amway integrated Onyx with its current CTI solution for use in its call centre. The integration provides seamless call routing, data sharing and automatic screen display of customer records. Onyx also integrates in real time with Amway’s AS/400 order management system via webMethods. This allows Amway users to have a single view of the customer from Onyx as well as capture and write order information to the order management system without leaving Onyx.</p>
<p>One of the key enabling technologies for Onyx’ success and expansion in Asia is full Unicode support that is found throughout Onyx products. Unicode provides complete support for double-byte languages and allows companies to save and display multi-lingual text in a single server and database. Full Unicode support was a key differentiator for customers and partners in China and Korea.
"The strength of our regional leadership and professional services team combined with our strong partner network in Asia and our unique approach to CRM has given us an advantage in this market,” said Brent Frei, Chief Executive Officer of Onyx Software. “As a result of our progress, Onyx is now available in 9 countries in Asia and has been localised into multiple Asian languages. More importantly, our intense focus on helping businesses build stronger relationships with customers is well regarded in this region. We look forward to further successes in this strategic market.”</p>
<p>In addition to the new markets like China and Korea, Onyx has traditionally enjoyed success throughout the Asia-Pacific region and counts many marquee companies among its customers. These include Hong Kong Trade Development Council, International SOS, RHB Bank, Singapore Cable Vision, SingNet, Sony Music and Telekom Malaysia. Additionally, a diverse group of companies purchased Onyx software products in Asia including Hong Kong Land, Hong Kong Stock Exchange, Service One, Hong Kong Society of Accountants and Hong Kong Jockey Club.</p>
<p>About Onyx Software
Onyx Software Corp. (Nasdaq: ONXS), worldwide leader in delivering successful CRM, offers a fast, cost-effective, useable solution that shares critical information among employees, customers and partners through three role-specific, Web services-based portals. The Onyx approach delivers real-world success by aligning CRM technology with business objectives, strategies and processes. Companies rely on Onyx across multiple departments to create a superior customer experience and a profitable bottom line. Onyx serves customers worldwide in a variety of industries, including financial services, healthcare, high technology and the public sector. Customers include Amway, United Kingdom lottery operator Camelot, Delta Dental Plans of California, Microsoft Corporation, Mellon Financial Corporation, The Regence Group, State Street Corporation and Suncorp. More information can be found at (888) ASK-ONYX, info@onyx.com or http://www.onyx.com</p>
<p>Forward-Looking Statement
This press release contains forward-looking statements, including statements about the potential market opportunity in Asia. Forward-looking statements are based on the opinions and estimates of management at the time the statements are made and are subject to risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. The words "believe," "expect," "intend," "anticipate," variations of such words, and similar expressions identify forward-looking statements, but their absence does not mean that the statement is not forward-looking. These statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Factors that could affect Onyx's actual results include, but are not limited to the risk that Onyx products will not achieve market acceptance in Asia and the "Important Factors That May Affect Our Business, Our Results of Operations and Our Stock Price" described in our quarterly report on form 10-Q for the period ended March 31, 2003. Readers are cautioned not to place undue reliance upon these forward-looking statements that speak only as to the date of this release. Onyx undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date of this release or to reflect the occurrence of unanticipated events.</p>
<p># # #</p>
<p>Onyx is a registered trademark of Onyx Software Corp. in the United States and other countries.
Other product or service names mentioned herein are the trademarks of their respective owners.</p>
<p>For further information, please contact:</p>
<p>Nicky Miseroy
Onyx Software
Tel: +61 2 9409 4300
Email: nickym@onyx.com</p>
<p>Or</p>
<p>Roger Marshall or Agnes King
Spectrum Communications
Tel: +61 2 9954 3299
Email: rogerm@spectrumcomms.com.au or agnesk@spectrumcomms.com.au</p>

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