Despite slow progress selling vehicles online in the US, General Motors has launched a joint venture with three Japanese automakers to sell cars over the Web in Japan.
The world's largest automaker spearheaded the joint venture, called Japan AutoWeb Services, with partners Isuzu Motors, Suzuki Motor and Fuji Heavy Industries, the maker of Subaru vehicles. GM holds a 60 per cent stake in the venture.
GM also owns 20 per cent of Fuji and Suzuki and 49 per cent of Tokyo-based Isuzu, which doesn't have an equity stake in AutoWeb.
The Web site will let Japanese consumers search for the vehicles that GM sells in Japan, such as Cadillac and Saab cars, as well as vehicles from Subaru, Isuzu and Suzuki. The site will sport at least 65 models in 179 variations, offer prices and refer consumers to local deals, officials said.
Other Japanese automakers, such as Mazda Motor and Toyota Motor, also run online car-shopping sites. Ford Motor has a controlling stake in Mazda.
GM officials said online car-shopping is growing slowly but steadily in Japan. Online endeavors in the US, however, appear to have hit a speed bump.
Online car broker Autobytel.com drove home a bargain in its acquisition of rival Autoweb.com in a stock-swap deal valued at $US15.6 million last April. Autobytel's stock closed at $1.25 last Monday, down from $4.59 a year earlier.