EDGE 2020 Goes Virtual
<p>(Sydney, 24 July, 2003) Recent local entrant into the Australian bookkeeping software market, Martex Software Solutions Pty Ltd announced today it has appointed Manaccom Pty Ltd as its principal Australasian distributor of its bookkeeping and payroll software solution, BusinessBreeze.</p>
<p>As the name implies, BusinessBreeze has been purposely developed to take the pain out of bookkeeping, as is aimed specifically at the ever expanding small business operator market in Australasia. This product is positioned as a real alternative to the MYOB’s and Quicken’s of the world – as it has been developed with the needs of small business foremost in mind.</p>
<p>A key feature of the software is its unique ‘click & run’ user interface that simplifies many of the regular tasks of bookkeeping and basic accounting. With ‘click & run’, users can run all the critical functions they need to perform with just a few clicks of their mouse. Furthermore the purchase price is kept low at rrp$330 with no annual subscription fees charged. These features make a real difference to small business operators.</p>
<p>“Technology should make processes such as bookkeeping easier for people, saving them time, money and stress”, says Martex’s Managing Director, Charles Alexiou. “The reality is many of the products currently on the market require people to have at least a basic understanding of bookkeeping terminology and processes. People spend hours trying to work through the processes and find it complicated and time consuming, not to mention costly constantly connecting through to support helplines for assistance”.</p>
<p>“Martex has developed a package that really does make business a breeze for people. Our software does all of the hard work for them and requires no additional training or understanding of complicated accounting jargon”.</p>
<p>Given the positioning of the software and its target audience it has been imperative that the product be made widely available in outlets where small business operators typically transact and that the product be supported by a solid, reputable distribution channel that understands the software and small business market intimately. Hence, the decision to appoint Manaccom as Martex’s primary distributor.</p>
<p>Renowned as a leading software publisher and distributor supplying resellers across the country as well as into New Zealand, Manaccom has operated for many years in the market here and unlike many other distributors in the industry, is growing from strength to strength showing unprecedented growth, reaching 30% currently. Manaccom has been quick to establish an impressive channel for BusinessBreeze in just a few short months and the software is already available in selected stores of OfficeWorks, Harvey Norman, Domayne, Chandlers, Mail Order Software as well as several independents. Talks are also underway to ensure BusinessBreeze is also available in selected stores of other mass merchants and independent outlets.
Managing Director of Manaccom, Ian Mackay says that the addition of BusinessBreeze to its software suite complements its range of business software and provides an excellent ‘fit’ in the Manaccom stable.
“We are always looking for new products to strengthen our overall offering and BusinessBreeze has certainly impressed us. To preserve our reputation it is critical that each of our titles represent exceptional value for money. Products must also prove to be robust and easy to use, both for the end user's peace of mind and to support volume distribution, which could be limited by a requirement for intensive technical support”.
“In our view BusinessBreeze ticks all the right boxes and we are rising to the challenge of stocking our resellers’ shelves, expanding the placement opportunities to get this product out where it should be – in the hands of small business end users”.
In the meantime, Martex continues to focus on the needs of small business operators and is looking into additional business solutions it can develop to continue to make business a breeze for this important segment of the market.</p>
<p>For more information please contact:</p>
Martex Software Solutions
T: (02) 9375 2140
F: (02) 9375 2144
M: 0400 34 88 78
E: Information is also available at www.martex.com.au</p>
<p>About Martex Software Solutions and BusinessBreeze
Founded in 2001, Martex Software Solutions Pty Lid is an Australian developer and manufacturer of Australia’s first ‘click and run’ bookkeeping software for MS Windows and MacOS operating systems. In November 2002 it produced and soon after released to market its first commercial product – BusinessBreeze – a book keeping and payroll software package aimed at the small business operator in Australasia.</p>
<p>BusinessBreeze’s key features include:
•does not require users to have any background in bookkeeping – it takes them through the process easily and simply, step-by-step, click-by-click
•brings together bookkeeping and payroll software in the one package
•is written in plain English – with no jargon, no fancy terms – anyone can understand and use it
•requires no additional training or bookkeeping expertise – users can be up and running with the package immediately after installation
•is only 9MB in size – so can easily run on older computers as well as state of the art models
•is designed for both Windows and Mac users
•offers a whole suite of business accounting functions from cashbook and tax compliant invoicing, to payroll, BAS, profit and loss, balance sheets, employee records and archiving
•is not expensive to purchase – is $330.00 (rrp) with NO annual subscription.</p>
Manaccom first entered the software market as a shareware distributor in 1986. The company has rapidly grown and expanded its business to the point today where it is a leading software publisher and distributor supplying resellers across the country and in New Zealand.</p>
<p>Manaccom is well placed to continue its growth both as a distributor and publisher within Australia, and as an exporter of Australian software products.
Manaccom's experience in managing a wide variety of software products provides the marketing and technical depth required to support almost any new product. The company also has the flexibility to meet the needs of almost any market approach, such as providing an upgrade or customer assistance capability on behalf of a developer or bulk distributor. The company is forever building its range and is continually looking for new titles, from business and personal productivity packages to exciting new games and educational software.
Information is available at www.manac.com.au</p>