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D-Link reveals new channel carrots

D-Link reveals new channel carrots

Networking hardware manufacturer, D-Link is rolling out two new channel programs in June, in an effort to differentiate itself from the pack and enhance its partner relationships.

The vendor will introduce a no-questions-asked advanced warranty replacement on managed switches, tightening its relationships with customers and minimising downtime and fuss involved with faulty units.

The product specific program, entitled D-Link Service Plus, applies to about 15 to 20 U-bit based high-end modules, according to Maurice Famularo, D-Link's marketing manager for Australia and NZ.

"The onus is on the customer to register their products serial number on the D-Link Web site as well as an identification number. This will automatically create a database with D-Link," explains Famularo.

"It also alleviates difficulties for the distributor in having to deal with the faulty products because the customer bypasses them altogether. In many cases it's not even the switch that's faulty and D-Link will attempt to localise the problem through its support desk before sending out a new component."

Famularo says the initiative is primarily about making the purchaser feel comfortable with the D-Link product as well as creating a differentiator for the manufacturer in a highly competitive market. Initially it will be an Australia-wide rollout with New Zealand next on the cards if all goes well.

In addition, D-Link is finalising details of a second partner program, as yet unnamed, involving the configuration of its DES-6000 enterprise based switch. The vendor plans to pre-configure the unit to the customer's specifications based on information provided at the time of ordering.

"We'll put together the modules and switches so it's all up and running," says Famularo. "If [channel partners] can give us enough information we'll even configure the IP addresses for them."

As well as providing systems integrators with an opportunity to save time and skim some extra margin on the install, Famularo says the program offers an extra quality control step.

"The unit is all tested and working at our factory, all it needs is the fine tuning from the SIs," he said.

The DES-6000 program is scheduled to commence in the August/September timeframe.


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