Star Micronics proved that point-of-sale (POS) printers can create new revenue streams for dealers with the launch of its new thermal colour receipt printer at the Retail Show in Sydney this week.
The POS printer manufacturer was inundated with dealers checking out its new TSP700, Ultimate Receipt Printer, which at less than $1000 is the fastest point of sale printer in its class and sports an intelligent shop-a-docket feature.
Star Micronics' managing director, Leon Howe said the unit would reap its best return with the smart dealers of the world, via its ability to store logos and up to 30 bitmap images to be used for cross-sell and up-sell promotions via shop-a-dockets.
Using pre-installed and alterable commands, the TSP700 has the computing ability to associate the purchase of a hammer with the requirement for nails and instantaneously print a discount offer or advertisement on the bottom of the customer's receipt.
Howe says the opportunities for this function are endless for dealers and integrators working in verticals where POS is a factor. He said the printer is suited to every retail business from Coles to the corner store.